![]() ![]() It is a reassuringly no-nonsense design, with legible gold indices and numerals, a 38-hour power reserve, and classic brown leather strap. Named after the year Wilsdorf registered Tudor as a trademark, it is a no-frills three hander with date display. This collection doesn’t generate the type of column inches that the Black Bay does, or even the Pelagos, but it is a 41mm example of why Tudor is such as great brand. As well as modified ETAs you now have in-house movements to choose from, gold has crept in on the odd model, and there’s not a bad design in the collection.įrom classic contours of its 1926 line to the muscular Black Bay, you’ll easily be able find a Tudor to suit your lifestyle. A lot has changed since the 1940s but Tudor’s position as a luxury value proposition has not. Tudor watches had the same names as Rolex and the same build quality, but they used third-party movements and non-precious metals. Wilsdorf realised that not everyone could afford his first brand, so he founded another. Launched by Rolex founder Hans Wilsdorf, it was a way of capitalising on the former marque’s success. In fact, Tudor was created as an affordable luxury brand. Look beyond the Black Bay and Tudor has your every watch need covered. Of course, this list and the criteria are by no means definitive. That might be in-house movement – though there’s nothing wrong with sourcing from ETA or Sellita – or attention to design detail, or those that offer an entry point into watch collecting but with the potential to grow that collection with timepieces of increasingly higher price points. What makes one brand luxury and another not? Is this a question of price, materials, the ability to chamfer a bridge by hand? Or is luxury in the eye of the beholder?įor the purposes of this list, affordable luxury will be defined as those brands who have a selection of decent mechanical timepieces around the high hundreds, low thousands the types of brands with whom you can imagine starting your watch collection (let’s face it you’re unlikely to be kickstarting your watch wardrobe with a £20,000 Royal Oak) but who offer something a little more elevated than the average. Where to even begin with a category such as ‘affordable luxury watches’? After all, the notions of what constitutes both ‘affordable’ as well as ‘luxury’ are highly subjective. ![]()
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